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» The Origins of Valentine's Day

What could be better than true love ? The love of two souls destined to be together. Valentine's Day is fast approaching, and we're getting ready to make it a wonderful day. So many symbols that we're all familiar with, and which are bound to resurface every year as this emblematic festival of lovers approaches. 


Now let's face that famous question we've all asked ourselves around this date: Where does Valentine's Day come from?

In the 14th century, a myth began to spread in Great Britain, which was still Catholic at the time, that St. Valentine's Day, commonly known as the festival of love, rhymed with the landmark day of bird mating. But it was actually Valentine of Terni who was celebrated on this day, as he was designated the Patron Saint of lovers by the Catholic Church in 1496.
It wasn't until the 20th century that the celebration of
love became secular and commercialized for the whole world to see. 


Every culture has a different way of communicating their love, so let's take a tour of the globe!

In South Africa, it's common to pin the name of your better half to your sleeve for the rest of the day.
In Colombia, they don't dedicate this day exclusively to the couple, but also to friends, with each sending a gift to the person of their choice.
In Japan, men offer a cloth, synonymous with purity, and women chocolate.
In Singapore, the focus is on singles, with single women having their wishes and messages written on a tangerine and then placing the fruit on the river, as it is believed to make wishes come true.

 

For our part, we'll be seeing romance the French way, and most commonly with chocolate and a bouquet of flowers. Lamandine will be on hand to guide you through a wide selection of chocolates and dragees, carefully wrapped especially for the occasion. Cappuccino, lemon-basil, nougat, raspberry, gianduja, dark chocolate, milk chocolate, classic or heart-shaped boxes, pink, red, white or other colors, we're ready to do our utmost to satisfy your other half's expectations.

But why offer chocolates at all?

Quite simply, because chocolate contains phenylethylamine, a member of the endorphin family and more commonly known as the "love molecule", because this endorphin makes you feel the same sensation in your body as when you're in love.

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